To the ancient peoples of Mesoamerica–Olmec, Toltec, Aztec, and Maya–kakawa (cacao) was so valuable that beans were used as currency. A drink made of it, xocolãtl–bitter water or chocolate–was served in golden goblets to kings and nobles. The full richness of kakawa was discovered later, its benefits proved way beyond delicious drinks and chocolate bars. Modern cosmetics engineering found cacao to be a powerhouse of antioxidants, minerals, nutrients, and vitamins extremely beneficial to the hair and skin as well. Kerarganic, the new generation in hair therapy has tapped the amazing power of this ancient fruit to create a new line of hair care that cleanses, moisturizes, and repairs damaged and dull hair, making it healthy, brilliant, and bouncy. 100% Vegan.