Clarifying Shampoo Premium, Step 1 | Clarifying Shampoo for Keratin Treatment

Every great straightening starts with a clean canvas. Clarifying Shampoo Premium removes oils and buildup from hair and scalp and opens the cuticle, so the Organic Keratin System absorbs fully and the result lasts. Contains sulfates, by design, for a true deep cleanse. 100% vegan.

Who it's for

Professionals preparing hair for the Organic Keratin Premium treatment.

Benefits

• Removes oils, residue and buildup
• Opens the cuticle for better absorption
• Prepares hair for a longer-lasting straightening
• 100% vegan

How to use

1. Wash with the Clarifying Shampoo (Step 1) and towel-dry until hair is clean and slightly damp, so it absorbs more product.
2. Divide hair into 4 sections (top, left and right temples, nape) and work each section in 3 thin strands, so every strand is fully coated.
3. Apply the Organic Keratin System (Step 2) from root to tip, starting at the nape and working upward, and comb through with a fine-tooth comb.
4. Cover with a shower cap and leave on for 15 to 20 minutes.
5. Do not rinse. Comb through with a fine-tooth comb to remove all excess product.
6. Blow-dry thoroughly, to 100%, then finish with a blast of cool air to reduce smoke when ironing.
7. Flat iron the same 4 sections in even thinner strands, at the temperature and number of passes for the hair type (guide below).
8. At the first wash, which can be the same day, finish with the Post-Straightening Mask (Step 3): leave on for 10 minutes, then rinse.
9. Optional: mist the Master Touch Keratin Sealing Spray to seal the cuticle.
10. Blow-dry and style as desired.
11. Seal the ends: on the finished hair, smooth a few drops of the Argan Revitalizing Oil Premium through the ends.
12. Send her home with the right home care: recommend the Organic Premium Home Care Bundle to make results last longer.

Flat iron guide (always test one strand first; if the roots are stronger than the ends, give the roots more passes, then glide from mid-length to the ends):

• Natural, fine hair: 410 °F (210 °C); roots 6 to 8 passes, lengths 6 to 8, ends 2 to 3.
• Fine, bleached or damaged hair: 356 °F (180 °C); roots 6 to 9, lengths 5 to 7, ends 1 to 2.
• Colored, frizzy or wavy hair: 446 °F (230 °C); roots 6 to 12, lengths 6 to 12, ends 3 to 6.
• Natural, coarse hair: 446 °F (230 °C); roots 10 to 12, lengths 15, ends 5 to 8.

How much product: short hair 0.35 to 0.7 oz (10 to 20 g); medium 1 to 1.4 oz (30 to 40 g); long 1.4 to 2.1 oz (40 to 60 g); extra long 2.1 to 3.5 oz (60 to 100 g).

FAQ

Is it sulfate-free?
No. It is a clarifying shampoo for the salon chair, made to deep-clean before the treatment. For home care, use the sulfate-free Keratin Shampoo Maintenance Premium.

Do I need it if hair looks clean?
Yes. Invisible buildup blocks the treatment; this step helps the keratin work better and last longer.

Is there a bundle?
Yes, the Organic Keratin Premium Bundle includes all 3 steps.